Can you optimize a WordPress site?

Yes — most wins on WordPress come from image optimization, unused plugin removal, object caching (Redis), and a good theme. We can usually get WP sites under 2.5s LCP without rebuilding.

What about sites already on Next.js/Vercel?

Even Vercel sites have headroom — most gains come from image + font loading strategy, bundle splitting, and server component boundaries. We get 90+ Lighthouse on stubborn React apps.

How do you measure Core Web Vitals?

Both lab (Lighthouse) and field (CrUX from real users). Lab gives you repeatable snapshots; field tells you what Google actually sees. We track both.

How long does performance work take?

Most projects deliver measurable wins in 1–3 weeks. Deep infra changes (CDN migration, DB optimization, image CDN) can extend to 4–6 weeks.

Will this hurt my SEO during the rollout?

No — we roll out changes on a staging URL, validate Lighthouse + preview URLs, then merge. Production rollouts are atomic so Google never sees a half-broken page.

Website Development

Performance Optimization

Speed matters. Optimize your website built with Next.js or React for lightning-fast load times, better user experience, and improved search rankings. We combine web development expertise with data analytics to fine-tune every aspect of your site for maximum performance.

Optimize Your Site

Performance Services

Comprehensive optimization to meet Core Web Vitals, improve seo services outcomes, and deliver exceptional user experiences.

Core Web Vitals

Optimize LCP, FID, and CLS to meet Google performance standards and improve rankings.

Load Time Optimization

Reduce page load times through code splitting, lazy loading, and asset optimization.

Technical SEO

Improve crawlability, indexing, and search visibility with technical optimizations.

Why Performance Matters

Improved Google search rankings
Higher conversion rates
Better user experience
Reduced bounce rates
Lower server costs
Increased mobile engagement

Optimization Areas

Image Optimization

Modern formats (WebP, AVIF), responsive images, and lazy loading for faster visual delivery.

Code Optimization

Minification, tree shaking, and code splitting to reduce JavaScript and CSS payload.

Caching Strategy

Browser caching, CDN configuration, and service workers for instant repeat visits.

Server Optimization

Database queries, API response times, and server-side rendering improvements.

Ready for a Faster Website?

Get a free performance audit and discover opportunities to speed up your site.

Get a Performance Audit View Pricing

Our Process

How We Deliver

A repeatable process refined across every engagement — no guesswork, no surprises.

Baseline Audit

Lighthouse, WebPageTest, and CrUX field data across key pages. We capture LCP, INP, CLS, TTFB, and bundle sizes for real-world context.

Critical Path Optimization

Image formats (AVIF/WebP), font subsetting, critical CSS inlining, code splitting. Most wins come from the first 100KB.

Backend + Edge Caching

CDN config, ISR strategy, stale-while-revalidate headers, DB query profiling. We cut TTFB where it matters most.

Monitoring Setup

Real-user monitoring via Vercel Speed Insights or Sentry Performance. You see regressions within hours, not months.

Typical Outcomes

What Clients See

Ranges across recent engagements. Your results depend on starting point, market, and scope.

40–70%

Typical LCP reduction

90+

Lighthouse mobile score post-optimization

<200ms

INP target — we hit it on 95th percentile

15–40%

Conversion lift seen after CWV fixes

FAQ